Preponderant is Canada’s premier Africa-focused market entry advisory firm. We specialize in developing business opportunities on the African continent through strategic lobbying, government relations, and advising Canadian-based and global clients on strategy, policy, and risk mitigation concerning conducting business operations and investments in emerging market.
Strategically positioned in Toronto, Canada, one of the most vibrant cities in North America and a global hub for technological innovation, we benefit from unparalleled access to the world's leading companies, top-notch talent, and an impeccable reputation.
While our roots are firmly planted in Toronto, our passion and commitment extend far beyond borders, specifically towards Africa. At Preponderant, we cater to clients aiming to venture into, expand within, or excel in emerging markets. Likewise, we assist businesses seeking opportunities in North America.
We serve as the bridge between the demand for capital and strategies that promote private sector growth and developmental initiatives in Africa. To seize this opportunity, we leverage our demonstrated expertise in delivering public affairs strategies, market entry plans, operational frameworks, and risk management tools to penetrate the market effectively.
Our services significantly enhance the value of organizations eager to learn from and benefit from a proven approach in developing market strategies, navigating regulatory relations, and implementing startup and operational support services.