We work with organizations and investors to develop an understanding of what it takes to succeed in emerging markets.
Preponderant is an Africa focused market entry advisory. We specialize in developing business opportunities on the African continent through strategic lobbying, government relations, advising Canadian-based and global clients on strategy, policy, and risk mitigation with respect to conducting business operations and investments in Africa.
Based in Toronto, Canada, we service clients ranging from institutions in the public, private and not-for-profit sectors.
Our Approach to Market Entry
Preponderant aims to assist international and domestic investors in developing an understanding of what it takes to succeed in African markets. We help define your expansion strategy and we study – in-depth – the market size and growth potential, key demand drivers and relevant trends, the regulatory and competitive environment, as well as the legal and labour aspects which could be critical in the evaluation of an industry. Using a structured, quantitative and practical approach, we assess the attractiveness of the industry and evaluate whether the opportunity is viable.
We bridge the gap between demand for capital and strategy promoting private sector growth and development initiatives in Africa. To take advantage of this opportunity we have applied proven demonstrated expertise in the delivery of public affairs strategy, market entry strategy, operational plans, and risk management tools to enter the market.
Our services add value to organizations that are keen on learning from and benefiting from a proven approach in developing Market Strategy, navigating Regulatory Relations, and implementing Startup and Operations Support Services.